LIVE Workshop - Limited Spots
BFCM Windfall Workshop for
Course Creators, Coaches, and Infopreneurs
Install my Black Friday Windfall sequence that made $10k from an abandoned list of only 900 and helped a course-creation company make 26% of their yearly revenue in just 3 weeks!
We'll work together LIVE to implement the two-phase BFCM system into your business to:
- Create a no-brainer offer that stands out during the noisiest shopping weekend of the year
- Build a 6-8 email sequence that pre-sells, builds urgency, and maximizes sales
- Generate 15-25% of your annual revenue in just 5 days (like my past clients have)
Zero-Risk Guarantee:
Attend the live workshop. If you by the end you feel it wasn't worth your investment for ANY reason email me within 7 days for a full, prompt refund. You get keep the templates, AI cheatsheet, and everything you get done on the workshop either way.
We go live in:
You missed out!
Here’s What’s Happening:
Join me LIVE on Sunday, November 2nd at 6pm EST/3pm PST and I'll walk you through a proven two-phase process for dominating Black Friday and Cyber Monday.
Phase 1: Offer Creation
We'll work together to create a powerful, attractive, no-brainer BFCM offer that stands out in a sea of "20% off" noise. This is the foundation everything else is built on.
Phase 2: Email Sequence Creation
You'll get stupid-simple fill-in-the-blank templates for 6-8 emails (including pre-warmup emails if you haven't emailed your list in a while) that we'll customize together on the call.
You'll even get my AI voice-duplicator cheatsheet that you can use to create these emails in (mostly) your voice with AI in 15 minutes or even less.
By the end of this live workshop you will have:
Your complete BFCM offer (structured, priced, positioned)
Your 6-8 email sequence done and ready to install
A pre-warmup strategy (if your list is cold)
Everything ready with plenty of time to spare before Black Friday
Why This Two-Phase Approach?
Most BFCM prep focuses only on emails OR only on offers.
But amazing emails can't save a mediocre offer. And an amazing offer dies without the right email sequence.
You need BOTH.
Phase 1 (Offer Creation) ensures you're not just doing "20% off" like everyone else. We'll create something that makes people think "I need to buy THIS right now."
Phase 2 (Email Sequence) ensures your list actually sees, understands, and buys that offer through a strategic sequence that builds urgency without burning your list.
This is the exact process that helped:
- Cathy make $9,060 from 950 subscribers (This was from a list she hadn't emailed in over 4 months!)
- Thrive Courses generate 20-25% of their yearly revenue in 2 weeks, year after year!
Same framework. Same two-phase approach. Your turn.
Black Friday Windfalls Workshop!
STARTING IN:
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What You’ll Discover During the Workshop:
PHASE 1: Offer Creation
- The Irresistible BFCM Offer Framework: How to structure an offer that stands out when everyone else is screaming "SALE!"
- The No-Brainer Stack: How to bundle, bonus, and position your offer so it feels like leaving money on the table NOT to buy
- Pricing Strategy for BFCM: Exactly how to price your offer (hint: it's not just "take 20% off")
- The Scarcity vs. Discount Decision: When to use limited quantities vs. time-limited pricing vs. both
- Multiple Offer Strategy: Should you promote one offer or multiple? (There's a right answer based on your business model)
PHASE 2: Email Sequence Creation
- The Pre-Warmup Protocol: The exact emails to send if you haven't emailed in weeks/months (like Cathy) so you don't tank deliverability or burn your list
- The 6-8 Email BFCM Framework: What to send from Thanksgiving through Cyber Monday with fill-in-the-blank templates for each
- The Urgency Escalation System: How to build urgency throughout the promotion without sounding desperate
- Email Frequency Formula: Exactly how many emails to send and when (getting this wrong costs you 30%+ in sales)
- AI shortcuts to write your entire sequence in under 30 minutes (I'll show you how to write it without using AI, so think of this as a bonus)
Who This Is For:
This workshop is for digital entrepreneurs: course creators, coaches, consultants, and info-product sellers.
This is because the BFCM week is different for you than it is for physical product sellers:
Amazon and Walmart can just slash prices 40% and move volume. You can't (and shouldn't) race to the bottom with your pricing. Your courses and programs are valuable and you most likely don't have millions of people waiting for a discount.
And even if you did... You could make a whole lot more if you use the strategy I'll share in this workshop.
Either way you need strategic positioning, the right offer structure, and emails that sell transformation, not just discounts.
That's what this workshop delivers.
You need to have:
- A course, coaching program, service, or digital product to sell
- An email list (any size works—we've seen results from lists under 1,000)
- An email platform (ConvertKit, ActiveCampaign, Klaviyo, MailerLite, etc.)
You should join if:
- You sell courses, coaching, consulting, memberships, or digital products
- You want a complete strategy (offer + emails) not just templates
- You haven't emailed your list in a while and need the warmup protocol
- You're tired of leaving 20-40% of your yearly revenue on the table
Skip this if:
- You exclusively sell physical products (different playbook)
- You don't have a product/service ready to sell during BFCM
- You're not actually planning to run a promotion this year
By the end of the workshop you will have everything you need to dominate BFCM: your no-brainer offer structured and positioned, your 6-8 email sequence ready to install, and a clear strategy to maximize revenue during the biggest shopping weekend of the year.
Wait who are you?
Right! I forgot to introduce myself, so rude of me!
Hi, my name is Ilya Poltavets (pronounced like the Iliad, but without the “d” at the end).
And this is a picture of me talking about email marketing at an event in San Francisco so you just know that I’m legit. I have a picture of me on stage for god’s sake! How much more legit can you get?
Anyway, over the past 12 years I’ve worked with 500+ business owners in a variety of niches.
Affiliate marketing, agencies, coaches, course creators, brick & mortar businesses, and even the Obviously Forbidden adult niche (not by choice though, but this is a story for another time).
In that time I’ve worked with rapidly growing influencers like Brian Yang...
Niche leaders like Menno Henselmans...
Course creation businesses... Coaches... Consultants... Local brick and mortar shops... Real estate entrepreneurs... eCom stores...
Even MJ DeMarco, the author of The Millionaire Fastlane!
In this time I also ran a couple of my own businesses and the common thread among nearly every business that was consistently successful and not stuck in a constant cycle of feast and famine was…
Great email marketing!
Solid, consistent email marketing is what allowed them to successfully launch one new product after another.
It's what allowed them to get customers and buyers literally on-demand, and it's what allowed them to thrive even when ad costs skyrocketed and Meta completely tanked everyone's ROAS.
And the single biggest revenue opportunity for email marketers every year is...
The Black Friday (Cyber Monday) Week(end).
BFCM represents 20-40% of annual revenue for most online businesses.
It's the Super Bowl. The World Cup. The Olympics of online sales.
Miss this weekend and you're literally leaving tens (maybe hundreds) of thousands of dollars on the table.
But every year I see course creators, coaches, and consultants either skip Black Friday entirely... or they halfheartedly throw out a "20% off" discount and wonder why their ecom competitors are making bank while they get FEWER sales than usual.
Meanwhile, businesses with a strategic BFCM offer + proven email sequence absolutely crush this weekend.
One great Black Friday campaign could mean ten thousand, tens of thousands, or even hundreds of thousands of dollars in revenue depending on your business size and what you sell.
Like Cathy, who made $9,060 in two weeks from just 950 subscribers using the exact framework I'm teaching in this workshop.
Or Thrive Courses, who generated 20-25% of their entire yearly revenue during BFCM.
So if you're ready to create your very own profitable BFCM strategy—both your irresistible offer AND your complete email sequence—live with me on the call…
You can join by clicking here:
FAQs
That's literally Phase 1 of the workshop! We'll create your offer together on the call using proven frameworks.
Not at all. Cathy hadn't emailed in 4 months and made $9,060. We cover the exact pre-warmup process to re-engage cold lists without tanking deliverability.
We'll most likely have two sessions, with the first one at 2-3 hours depending on the number of attendees, the number of questions, and more. The first session is ALL you need to attend if you don't care about having me review your emails. The 2nd session will be anywhere from 1-3 hours depending on how many attendees want me to do an in-depth review of your sequences.
6-8 emails depending on whether you need the pre-warmup emails. We'll determine your specific sequence length on the call based on your list health.
You'll get the full recording. However, being live means you can get real-time feedback on YOUR offer and sequence, which is invaluable.