Raitis had a problem

The same problem so many other business owners face.

He had a steadily growing email list of 10,000... A lot of those leads were high-quality... And yet, he rarely emailed them.

He did the typical dance so many busy entrepreneurs do. 

He didn't send out emails for months, and then, when a new product was released or a new promotion was created, he would send an email or two and marvel at the results.

He'd say "OK I'm going to send weekly emails..."

And then forget about his list for another couple months

Sounds familiar?

It should. It's the same story I hear from nearly every business owner I talk to.

They know they should be sending out more emails and they know how much money they're leaving on the table...

But they just. don't. have. time. 

Which is why Raitis came to us.

At first he was worried we wouldn't get his voice right.

It's a common worry. Completely natural.

But after working together on a couple emails he was surprised to find that our emails sound more like him than his emails!

That's not all, of course.

Now, sounding good is great, but what about the CASH? I'm sure you're itching to hear about the cold, hard cash so I won't put it off for any longer.

It cost them $200-$350 to get one booked call from ads. 

They were selling a five figure Done for You service so they could afford that. 

But you know what they couldn't afford?

Losing all of that hidden revenue they had lurking in their email list!

At first we started with 1 email a week to rewarm the list and get them used to the fact we were going to email weekly.

And we started consistently getting them...

5-10 booked calls from their email list PER WEEK. 

At $300 per booked call that would cost $1,500 to $3,000 a week from ads. Nearly $12,000 per month!

But we didn't stop there.

We increased the frequency to 2 emails a week, improved the lead magnet conversions, and started getting 10-20 booked calls per week WHILE growing their email list. 

That's $12,000-$24,000 in recouped revenue per MONTH just from sending out a couple emails... If that's not a testimonial to the power of email, I don't know what is. 

Now, I have to be fair...

We can't take all the credit here.

Raitis already had a solid business in place. He had a solid sales team in place. He knew numbers and his audience.

If this wasn't the case, could we still have gotten results for him?

I'm willing to bet yes.

But did this make it much easier and smoother to get results for him? 

100%. 

That's why when you apply to work with us, we don't take on everyone.

Sometimes you're better off using our DIY options. Sometimes you're better off booking some ongoing consulting calls to get other areas of your business in shape before you work with us. And sometimes we're just not the right fit!

But if you already have a business in place with a proven offer and a proven way to sell that offer... And you know that getting qualified leads or reaching those leads is your biggest bottleneck then you might be a perfect fit for our Done for You Services.

Their lead magnet was already aligned with the Lucrative Lead Magnet principles so it was performing well. 

They were getting $3-$4 leads from Facebook at scale and eventually converting those leads to customers.

The only problem? 

It took too long to turn leads into customers and their cost per booked call from these leads was still hovering around $200-$300/booked call. 

That was on-par with their other funnels, but we thought we could do better. And we did. A LOT better. 

And it didn't even require a very complicated change...

In fact the whole update took less than a day!

Raitis, the founder, is incredible on video so we wrote up a super short script for him to record that smoothly reaffirmed the lead magnet they already got while pushing on the next pain point that they were already very intimately familiar with. 

The goal was to get booked calls with their sales team for their Done for You services which started at $7,000. 

Which is why we also embedded a Calendly link with some very specific questions into the page to filter out the high-quality leads from the looksie-loos so we didn't waste their sales team's time. 

The results?

Booked calls for just $40... At Scale!

And these weren't bunk leads either!

Many of them converted to high-ticket customers for their course-creation services. How's that for a double-whammy funnel?

Getting leads for $3... While getting booked sales calls for $40... While selling a $7,000+ service... 

Pretty easy to scale your business when your funnel looks like that, no? 

Now, the whole process wasn't super complicated. A lot of it was common sense, really. But the reality is: common sense isn't so common and there are certain details in the script, the Calendly questions, and the post-booked call emails that allowed us to filter for the high-quality leads immediately while warming up the leads that weren't quite ready to commit just yet. 

Here's what the updated page looked like: 

Cathy wanted to run a Black Friday offer, but there was a problem.

Well, there were a couple problems, but let's focus on one thing at a time.

She hasn't emailed her list in over 4 months. (This is super common by the way.)

Plus, the welcome email wasn't set up so many of the people on her list had absolutely 0 idea they were even a part of it!

So how did we fix this?

First, we have to give props to Cathy.

She was extremely coachable, trusted our expertise, and was quick to implement all the edits we asked her to do to her site, offer, sales pages, and more... But more on this later.

For the emails: first we send out our 2-email reengagement sequence. This let her list know why they were receiving the email, warmed up her list, and got some replies going. 

Then we started working on funnel.

You see, Cathy wrote the sales page herself and like many experts she fell into a common trap. 

She KNEW how valuable her program was. She KNEW that her methods worked. And she KNEW how important it all was.

But because she knew that, she basically assumed her audience knew that as well... But that's never the case!

Now, this entire campaign took less than 2 weeks so we didn't have time to completely rewrite and restructure the sales page so we did the next best thing.

We adjusted the headline, subhead, and some above the fold content, added 3 more sections to the page...

And we had the emails do the heavy lifting.

When you know your sales page converts well your goal in each email should be to sell the click. That's it. 

But when your sales page isn't a high-converting powerhouse you have to do more selling in the actual email.

A LOT more.

Some of the emails we sent for her were nearly 1,000 words long! And they worked!

Even though her email list was just ~950 people... Even though she hasn't emailed her list in over 4 months... Even though we had just 2 weeks to prepare and run this whole campaign...

Cathy still came away with $9060 and a whole bunch of members in her new coaching program!