Great Persuasion Doesn't Shout...

It Whispers.

So You Don't Have to Make Big, Bulls**t Promises or
Sacrifice Your Ethics & Voice to Sell Well

So What Should You Do Instead?

Well, step 1 is clicking that juicy button below to get daily emails on selling authentically, ethically, and without all the hype or BS. 

And step 2 is understanding that...

Your Customers Are Tired of Bulls**t Promises!

Instead, they're looking for something real.

Someone real.

Not just another bulls**ter who's promising they'll "Lose 60lb in 6 Weeks Following an Upside Down Ancient Egyptian Formula Used by Cleopatra Herself."

And you can be that person for them. The one that's real, that is. Not the bulls**tter. 

And you can sell as well, or even better, than people using these aggressive sales tactics.

Because while those aggressive tactics can work in the short-term...They've got a long laundry list of problems and they don't always attract the best audience.

And even if you LOVE using those aggressive sales tactics... you've probably seen that they don't work nearly as well as they used to. And that's because:

Buyers Make Decisions Differently Now

Sure, human psychology hasn't changed.

We still want fast, easy, and free. More than ever, in fact!

But we're also more cautious than ever.

We know most ads are BS. We're skeptical of promises. We hate being sold to. 

So what can you do to future-proof your business?

Focus on Relationships!

Just think about the brands you buy from online.

Who gets most of your attention? Whose emails do you open as soon as they hit your inbox and who gets deleted? 

If you're like most people I know, it's not emails from huge, faceless brands with their third 50% off promotion in the last month. 

It's emails from people you know. From brands that stand for something. Brands that have an actual personality. 

And that can be your brand.

Speaking of relationships, I realize I haven't introduced myself yet. How rude of me!

Hi, I'm Ilya!

I've been selling online for about 8 years, both for myself and my clients. Here's some of the clients I've helped so far:

126 course creators create authentic and effective sales pages, sales videos, and ads.

Home-care? Biz opp? Life coaching, leadership, love... laundromats? Why not!

Helping a 1st chair in the LA Philharmonic sell his course on making it in the music business? You got it!

Working with dozens of course creators in the relationship niche to sell their courses on marriage, divorce, the Enneagram, or understanding humans? Sure thing!

OK, I don't want to make this list too long. I think you get the point.

Lots of niches. Lots of different voices. Lots of sales.

One writer.

A language learning startup go from $0/mo to $2,500/mo in revenue at a $10/day ad spend.

Right out of college I became a Director of Marketing for a language-learning startup.

This wouldn't be too insane because I already had 7 years of successful marketing experience before that... except:

  • When I joined the startup had no customers.
  • They had no revenue.
  • And they had no funding.

Oh, and I was only working with them 20 hours a week because they could only pay me on a commission basis... and with no sales there wasn't a ton of money coming in.

So I got to work.

I redesigned their entire website, rewrote all the pages, created multiple Facebook and YouTube ad funnels and... waited. 

Just kidding. 

I set up multiple Facebook and YouTube campaigns at a tiny budget of $10/day coming out of the founder's own pocket... and we started getting sales!

I was ready to scale... and scale... and scale... but there was another problem.

Our product just wasn't good enough yet.

We were getting customer complaints and refunds and we couldn't fix the problem fast enough because we had no engineers and no funding.

I would love to say that I persevered and stayed with this company for years. That I pulled out my Computer Science minor and became the best engineer the company has ever seen. That we fixed all the issues, made a ton of money, and rode off into the sunset.

But that would be a lie.

I was spending up to 50 hours a week on this company and I wasn't even making enough to pay my rent... so I gave the founder a 2 month notice, helped him pick a new Director of Marketing, and went off on my own. 

That was a couple years ago, and from what I see they're still using the funnels I designed and wrote for them. 

And that counts for something. Right? 

A course-creation company spending $45,000/month on ads on Facebook and Google.

I also created the strategy behind the ad campaigns and managed the ads... but that's not why you're here. Is it? 

This was my first time helping sell a high-ticket offer ($25k+) so experimenting with what worked best to pre-sell people, get them to book a call, and retarget them was a ton of fun. Both strategy and copy-wise. 

This taught me that if your offer is unique enough, good enough, and has high enough demand... the copy is just a cherry on top. Not the driving force for conversions. 

Multiple D2C eCom companies spending a total of $50k/month on Facebook ads.

What do a Shark Tank company, an eye supplement company, a men's jewelry company, and a high-end clothing label have in common?

They're all companies who I wrote Facebook ads for!

Dozens of B2B companies make their products fun (or at least more fun).

If you need someone to talk to about industrial oxygen storage, I'm your guy!

No, seriously.

I now know way too much about industrial oxygen storage, legacy enterprise resource planning systems, medical cell line authentication, and other random topics than any one person should know.

How is this useful to you? 

Maybe not very.

But working with these B2B companies allowed me to hone my research process even further (what do you mean "mold tooling" and "injection molding" are two different things?) and how to make seemingly boring concepts fun and appealing without being unprofessional. 

I've seen that hype sells, but only in the short-term.

I've seen that most people make copywriting a lot harder than it needs to be.

And I've seen that just good copywriting isn't enough.

What You Need Instead is Persuasion

Copywriting is writing that gets the reader to take a certain action. This can be a sales letter, an ad, an email, a blog post, an email to your boss to ask for time off, or even a text to a friend to convince them to go see that one movie you like. 

Do you see what's missing?

Copywriting focuses just on the writing part. Persuasion includes everything that comes before and after this writing process.

  • Persuasion includes picking the right audience and market that won't just buy now, but come back to buy from you over and over again
  • It includes crafting an irresistible offer that makes it nearly impossible for your target customer to say no and then delivering on the promise of the offer
  • And it includes strategically positioning yourself and crafting your products and funnels to guide your customer through the journey they need to take to get the result they're looking for

The best copywriters know that copy doesn't live in a vacuum, but strategy is hard to teach. 

That's why most copywriters know the "latest tricks to triple your CTR1Click Through Rate," but don't realize that these tricks can damage your reputation, scare away high LTV 2Lifetime Value customers, and make you churn through customers at lightspeed.

So How Do You Sell Authentically?

How do you create a healthy, long-term business you're proud of? 

And how do you do this in a way that makes your customers lean in, feel understood, and feel happy not only when they buy, but when they actually use your product?

If you Google this you'll get advice like "Use your voice. Tell stories. Don't try be perfect, but be yourself."

All of that is great advice... But that doesn't answer the real question:

HOW do you actually do it?

How do you actually write in your voice when you're staring at an empty page and every time you write something it just doesn't sound like YOU, or even worse sounds like stilted corporate speak so you take a look at your competitor's content for "inspiration" but end up rewording their content so you scrap everything and start over and... SH*T it's been an hour already and I haven't written anything? 

Deep breath.

It's OK.

I've been there. And everyone you know - including the most prolific writers have been there too. 

But you can avoid it.

You can learn to write in your own voice and sell by being yourself - without this empty page paralysis. 

And the best way to learn how to do this is to subscribe to my daily emails below. 

Oh, and if you're looking to work with me... I'm currently not taking on any new clients, but if you're subscribed to my list, you get first dibs when I do open up a couple spots. 

Give Me My Daily Dose of Persuasiveness!

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